Are You Looking For Some Magic SEO Pixie Dust?

Many Business Owners are Now Realizing They Do Indeed Need to Pay Attention to Their Organic Rankings

Oh boy, now that the economic climate is what it is, and many business owners are feeling a bit of a downturn in their sales, there is a little more buzz being heard by SEO consultants about “how can we get top search engine rankings?”.

And unfortunately there are a lot of lousy-no-good SEO firms sending out emails saying “We can’t find your website in the search engines. How would you like GUARANTEED top-10 rankings for these keyword phrases?” and then they go on to list terms they think are relevant to the website in question. Then of course there’s always the mention that there is an on-going monthly fee involved for the “guaranteed” ranking positions!

Unfortunately, too many businesses mistakenly jump at the rip-off offer being made. Of course guaranteed month-after-month top-10 rankings does sound pretty darn good, doesn’t it? Sigh …

I have never blindly assumed what keywords are or aren’t important for bringing targeted qualified traffic into a client’s site, without first having a good discussion about what their business goals are; who their target audience is for their products or services; what do they want their website to “do” for them. Important issues like that!

Then, and only then do I begin my research to determine the SEO “game plan” for my client.

SEO is not about picking keywords that are sitting at the top of a generically researched keyword list and then stuffing those keywords into the content. Not at all. This method rarely converts into the “MWR”. “Most Wanted Response” being capturing leads; or maybe getting visitors to sign up for a newsletter; or yes, perhaps making SALES!! And that is where these shady “we can help you – guaranteed” SEO firms miss the boat.

Among many other issues to take into consideration, my clients are taught about the need for well written and informative content that will satisfy the visitor when they land on that particular webpage. Yes of course, part of the SEO goal is to have great search engine rankings so that a potential customer can find your listing, but crummy content that isn’t targeted to and written with the key factor in mind doesn’t work. A great page of content that is convincing and informative will hopefully convert that visitor into doing what you want them to do!

If we could find magic SEO pixie dust that would GUARANTEE that each and every person landing on your website would give you your MWR … well then we’d all be standing in line to buy some, me included. (Gimme a big bag, please! ) Then doing business online would be a no-brainer!

If you’d like to find out about how to improve the response of visitors coming to your site, or would like to discuss any other aspects of improving your online presence, please contact me. I offer a complimentary consultation.