Free Search Engine Optimization Resources
Help for Independent Professionals and Small Business Owners
Everyone, including myself, likes free information and I am happy to pass along tools, tips and how-tos that I've come across in my SEO research over the years. I do believe everything listed here will be of benefit to those of you wishing to educate yourselves on the ins-and-outs of search engine optimization techniques.
Learn How To Utilize Keywords For Ranking Success
Improve Your Knowledge of SEO Keyword Do's & Don'ts
The Keyword Research Guide from WordTracker
Utilizing keywords, properly working them into your web page copy, plus any and everything else connected with proper search engine optimization for your web pages can be a daunting task. Especially if you are new to website building and all that goes along with it and with SEO techniques.
This free excellent booklet about keywords and search engine optimization should get you pointed in the right direction.
Have you ever wondered how experts use keyword research to keep their clients' sites at the top of the search engine results pages? What can you learn from their methods? How can you apply their strategies to your own website to get outstanding results? Well, now you can find out by downloading WordTracker's Keyword Research Guide.
They created a fictional company, Virginia Veg, and asked experts to provide real answers to the problems facing its CEO, Susan Webster. The result is an eBook packed with insight, tips, and techniques on keyword research that you can apply easily to your own website.
Analytical and Statistical Tools for Monitoring
Your Website's Performance
I've found these extremely helpful and FREE search engine optimization tracking tools to be of immense benefit to my small business clients. Many web hosting companies offer affordable hosting plans, but the downside is that there are virtually no statistical or analytical modules packaged with the websites.
You've got to know how many visitors come to your site each day and each month. Which pages generate more interest? Which pages are almost virtually ignored? Is your website traffic growing ... or suddenly slumping off? Information like this is an integral part of effectively marketing your products or services. Traffic is just one vital component that you should be monitoring.
Just as important ... which keywords are driving visitors to your website? Which ones aren't? You can do all the keyword research in the world and write perfectly executed and SEO'd copy, but do you know that it is a given fact that the keywords most of us think are going to be driving the bulk of visitors to our websites, are normally NOT!
Also, through the ability to look at tracking logs, you'll find keywords that people are using to find you that you never thought of. And guess what? Here's great opportunity to write more content for your website to do an even better job of targeting information to more visitors like those.
So, if you don't have these two types of tracking programs integrated into your website, then run, don't walk to both of these websites and sign-up for their free SEO statistical services.
Digital Point Solutions
Keyword Tracker & Keyword Ranking Tool
Track historical search engine result placement data for any keyword/URL combo you choose. This utility can be used to check Google, Yahoo and MSN for search engine ranking and track those rankings historically. This data is critical when doing Internet marketing for your website(s). To access this tool, please click here: Digital Point
StatCounter
Real-Time Invisible Visitor Tracker
This is a very reliable web tracker, highly configurable hit counter and real-time detailed web stats tool. All you do is insert a simple piece of their HTML code onto your web pages and you'll be able to analyze and monitor all the visitors to your website in a myriad of important ways.
Many of my clients have remarked on how informative and interesting it is to see where their visitors originate from, what keywords are being used to find their website, etc. Of course it is great to see the visitor counts increase each month, too!
To sign-up and learn more, click here: StatCounter
Xenu's Link Sleuth
Find Broken Links
This simple to use tool checks your website for broken links. There's nothing more irritating than finding a bunch of broken links on a website. Not only is it visitor unfriendly, but it also sends a message that you evidently don't run a very "tight ship". Not a good professional image to project to potential clients and customers!
Xenu's link verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. It displays a continously updated list of URLs which you can sort by different criteria. A report can be produced at any time. Click here to learn more and download: Xenu's Link Sleuth
SEO Innovation • 615-310-4349 • Contact by Email
P.O. Box 681606 • Franklin, Tennessee 37068
