Content Editing Programs
Freeware for Your Small Business Website
Many of us handle every aspect of our small business websites, and that includes writing every word of web site content. Any program or tool that can make an aspect of copywriting work easier gets a "gold star" in my book.
The following freeware web authoring and content editing programs, and web page helpers should help make your life a little easier. I do hope you give these resources a try and that you find them to be of value and use.
WYSIWYG Web Page Editor
Content Creation As Easy As Typing A Letter
AceHTML is a really efficient WYSIWYG Web Authoring System. You get reliable HTML code creation that will work with all of today's most popular browsers. There's no need to worry that you've got to be an expert in HTML coding in order to produce professional looking web site content.
AceHTML is probably one of the best freeware HTML editors around. It comes very close to rivaling programs like Dreamweaver. AceHTML makes managing a web site a snap. Anyone can create web pages and manage a website with no technical expertise or knowledge of HTML.
Click here to go to the free download: AceHTML Freeware Editor
Privacy Policy Generator
Post Your Company's Information Policies
Consumer notification of information policies is a basic element of a direct and interactive marketer's information practices. All marketers operating online sites should make available their information policies to consumers in a prominent place.
This easy to use tool provided by the Direct Marketing Association uses a questionnaire-type format. You fill in answers based on your website information policies and the Generator creates a privacy policy statement you can post on your website. For all the facts and the questionnaire, click here: Privacy Policy Generator
Link Cloaking Tool
Shorten Long URL's and/or Hide Your Affiliate Links
TinyURL is one neat little tool. Whether you want to shorten a long URL to make it easier to insert on your web page or in an email, for example ... or you want to "cloak" an affiliate link to hide the exact address from your visitors, this will do the trick. Simple, fast and never expires. I think it's great.
Here's a real example. This is the original Mapquest URL for my search for the "Grand 'ol Opry" in Nashville, Tennessee:
-
http://www.mapquest.com/maps/map.adp?formtype=address&country
=US&popflag= 0&latitude=&longitude=&name=&phone=&level=
&addtohistory=&cat=Grand+ol+Opry&address=&city=nashville&state=
TN&zipcode=
Using the TinyURL tool, the terribly long Mapquest URL became http://tinyurl.com/yxqkps Try this and click on it ... the link redirects you automatically to the Mapquest page.
Click here to go to the TinyURL Tool. I am sure you'll find this URL shortening tool very useful.
Typeface Selection Tool
Find The Most Appropriate Font For Your Design Needs
I literally stumbled upon the fabulous website belonging to Daniel Will-Harris while searching for a special typeface for one of my projects. Anyhoo ... his free font selector system is quite interesting.
Check out the rest of his website. He's one very talented guy. Click here to go to Typeface Selector
Stop Word List
Words to Help With Keyword Utilization
There are times when you have a long keyword phrase that is tricky to incorporate into your content because it comes across very clumsy sounding as far as readability is concerned. This situation is compounded by the fact that your phrase must be used throughout your copy in order to "please" the search engine spiders. So ... what do you do?
In these instances, the use of "stop words" comes to the rescue. The spiders don't pay attention to them and completely ignore them, so you can safely use a stop word (or two) to break up a keyword phrase. In this way, you just might find it a bit easier to work it into your web page's content without the keyword phrase sticking out like a sore thumb to your reader.
Here's a very simplified example. Let's say the keyword phrase you're using is "web content editing". Now, think about it. How many times can you keep saying "web content editing" without it becoming terribly obvious that's your keyword phrase?
This sentence makes good use of a stop word:
- I will admit it's not always easy coming up with smooth flowing web content. Sometimes editing must be done three or more times to really polish the article.
OK, this is not an award winning sentence I will admit. However it does give you a good example how you can "disguise", if we can call it that, the repetitious use of that 3-word phrase. The spiders don't care that a stop word is in the middle, so you'll get SEO "credit" for utilizing the keyword, and your reader won't have to read those same three words all in a row one more time.
Here is a free stop word list I encourage you to download. Please note it is in PDF format. Click here for: Stop Word List
Don't have the Adobe Reader yet? You should. It's free and being able to open and read the Stop Word List won't be the only time you'll have a use for it.
Click Here to go directly to the Reader download page.
SEO Innovation • 615-290-0879 • Contact by Email
P.O. Box 681606 • Franklin, Tennessee 37068
