Hyperlinks – Learn How To Use Them To Great Benefit

Don’t Say “Click Here” … Utilize Those Precious Keywords

There is a lot of neglect given to hyperlinks not only by newbies, but by lots of established internet marketers. I see it all the time. Most notably is the awful use of “click here” for the hyperlink’s content. This is really a big no-no when it pertains to you linking from one page on your site to another page on your site.

Let’s talk about hyperlinking within your own website. Why is “click here” wrong? First, it’s best practice to insert some commentary which helps let your visitor know a little more about WHY they are clicking on the hyperlink. This helps increase the likelihood of interaction with your visitor.

Next, you want to insert the linked-to page’s targeted keyword phrase into the hyperlink whenever possible, because you give the search engine spiders a good idea about what that page’s content you’re linking to is all about. Hyperlinks with keywords in them are great stuff to help with getting one step closer to higher rankings.

Remember that it’s a lot of different components of SEO that ultimately add up to the overall keyword ranking positions. Hyperlinks are just one part of the SERPs puzzle.

Why You Need to Insert Your Keywords

When your visitors see a hyperlink that contains the targeted keywords (and maybe some additional descriptive text), more than likely they’ll feel compelled to click on it. Whatever the purpose of your site – purely informational; or promoting your services; or selling products – your visitors have come there searching for answers, solutions, or information. So, stick it clearly under their nose! Make sure to write keyword focused and descriptive hyperlinks to encourage them to click on them.

If a hyperlink happens to be one that leads to an affiliate product or website, can you see how important a well written, keyword rich hyperlink can be to help encourage your visitor to click … rather than the “click here” alternative?

Short and Sweet or Very Descriptive

It’s up to you, but you can use just a few words, or your hyperlink can be quite descriptive. I know that the “norm” on most sites are rather short hyperlinks, but there is no rule to this, so get creative if you wish, within reason of course. Hey … if it might compel a potential customer to click on an affiliate product link (meaning you have the opportunity to make some $$ if they decide to buy), then what is wrong with getting very obvious and just a touch pushy that you want them to CLICK on your great hyperlinked text?

The typical way most folks utilize a hyperlink is something like this way, which is quite alright:
     For more information, click here to learn about our New Orleans Getaway.

Getting a little more bold, yet creative, you could try something like hyperlinking an entire sentence, as example:
     Sign up for my free Chocolate Candy Lovers newsletter and receive a valuable Hershey’s Chocolate coupon.
     Contact one of our Dental Sedation Consultants and we’ll direct you to a qualified Dentist in your area.

Can you see how using a hyperlink in a very descriptive way does have its benefits?? If you’ll notice, I’ve worked in a primary keyword phrase along with a modifier in each sentence. That’s good stuff for the spiders! In addition, you’ve really gotten across to your visitor exactly what will happen when they click the hyperlink. There’s certainly no confusion … you’ve helped push them into the action you desire.