Is Your Website ‘Attractive’ But A Flop At Making You Money??
Do You Know what Constitutes a Well Designed Website?
FACT: Over 90% of all websites are a complete waste of money.
I read that statement today in an email newsletter I receive from a very-VERY successful online marketer and I thought “Hey! this is so true”. And it kind of hit home (again) with me because this past week I talked to yet ANOTHER struggling newbie website owner who wanted to make money online via her website but sadly wasn’t after many years being online.
She couldn’t understand why she wasn’t getting top Google rankings (after all these years), and WHY there weren’t lots of qualified visitors coming into her site from search engines. However, she admitted she had what is probably one of the better examples of what a website design should NOT be! (And guess what? She was right … it was REALLY bad!)
On a side note, I’m happy to say she decided to hire my services. But back to explaining things for you …
Most folks think “website design” means how visually attractive the site is. And yes, we all do want our sites to be attractive enough to the eye that visitors aren’t turned off by the color scheme, or presentation, etc. BUT! Most new website owners don’t realize that there are other hugely important behind-the-scene requirements needed in order that the search engine spiders can crawl a site; determine what a site has to offer potential visitors as far as information; and then figure out where to rank the site and it’s pages, to name a few basic issues.
As but one example of how “bad” our new client’s site was … how about content that was NOT search engine spiderable! The (terribly unqualified) individual who built the site for her saved all the content as images! 
And then those images were placed on individual web pages. (Do wonders never cease?)
In essence, all the content was invisible to the search engine spiders. Egads! There was no chance at ranking for any possible keyword phrase, since the spiders do not “read” words that are part of an actual .jpg or .gif image. This error in content presentation was only the tip of the “bad” iceberg. Yes, our poor client’s site had many more serious issues that existed.
My web development partner Damian and I experience all varieties of “bad” much too often when being hired by clients who come to us for website development and SEO assistance. Most of the websites we see are totally incapable of being effective online marketing machines!
So, if you think a really good looking, graphically heavy website is what you need to make money online … good luck! But, if you are slowly realizing that a website must be very easy to navigate for the visitor; has a clean presentation for the content and images; AND is properly coded so that it can be spidered by the search engine bots without a hitch … then you are correct!
If you are ready to start making money online, then in today’s world you really must have your website professionally developed and designed, and optimized so that you have the very best chance you can at earning income. Free websites being hosted on free hosting services just don’t cut it if you are seriously wanting to be an online marketer.
I’m happy to chat with you about your website and online marketing concerns. Please contact me for a free no-strings-attached assesment of how we can help you.
