Research Those ‘Most Searched’ Keywords

If You Don’t Keep Three Steps Ahead of Your Competition …

You’ll Get Trampled in the Search Engine Rankings & Miss Out on Better Visitor Traffic

I’m sure you know that people use different word combinations, known as keyword phrases, when they search for your products or services online. In order for your potential customers to find your site when they search, it’s important to use these keywords in your website or blog’s copy.

You can stab in the dark, and try to guess at the keyword phrases you think people are using to find you … or you can do intensive research, just like I do in my capacity as a professional SEO consultant. You know what, though? I always seem to get a chuckle when I perform my keyword research for my clients. Why? Well I’ll tell you …

I ask my clients many questions to get a handle on their marketing niche. One of the questions I ask is, “What words do you think your customers would use to find you via an internet search?” Like I just said, I am usually amused at the words they give me … and then normally even MORE amused when I get down to the real nitty-gritty of researching and determining the keywords they’ll need to be focusing on.

The reason I normally get a chuckle is that the words they give me are often NOT the words you’d necessarily want to target in the hopes of capturing a broader spectrum of potential visitors/customers. Sometimes I find that the words they think would be good to bring them traffic aren’t even used by searchers. And ultimately, after I tell them of my findings, they say something to the effect of “… no wonder my site isn’t making me any money!!”

The bottom line is you cannot “guess” at the keyword phrases you use in your Title tag, Description meta tag or each page or post of content. You CAN’T! Even though most internet marketers still have no knowledge of the importance of SEO and keyword research, you can’t take it for granted that YOU can squeak by without tending to these very important and vital components to your online success.

Two free-to-use online tools that you can use for your keyword research are the Google Adwords tool and WordTracker’s free version. So … stop guessing and start researching!  You’ll be very glad you did.