Seven Little Tips For Writing Good Content

Easy To Do Tips for SEO Friendly & Reader Friendly Content

There is just no getting around the fact that “content is king” for any website or blog. It’s hugely important for SEO purposes, as the more keyword focused well written content you are able to place on your site, the more chances you will have at being found by an online searcher.

In addition, if your web page material keeps that searcher reading and interested after they’ve clicked into your site, then you’ve accomplished another important step in steering them towards the ultimate goal – which for most of us is to make a sale, and/or gather that person’s name and email address for our mailing list.

Informative & Original Content Will Always Serve You Well

I personally can’t “get away” from writing content on a daily basis, as I have two blogs and other online marketing projects in the works that demand I create fresh and interesting articles and web page copy. I am also constantly coaching my SEO clients on how to write good quality articles to place on their websites, so I provide lots of edited suggestions for improving their content for them to learn from.

And then I re-review, re-critque and/or re-edit my clients content before I let it go live on their sites, too. Not to mention I am hired by all clients to put the final finishing SEO touches to their articles such as writing the Title and meta tags, the page Titles and subheaders … and making sure each page is keyword optimized.

Whew … that’s a normal day for me … write, write, write.

So, in the spirit of all this, and my newest client who has never had a website before, and is not real web-savvy about what constitutes good quality content, I thought these seven little tips might come in handy for her, and anyone else reading this.

Simply put these tips are:

• Write ORIGINAL content – plagiarism is a no-no.
• Make sure that original content exudes “you” – write it like you would “talk it” if you were face-to-face with the visitor.
• Create informative content that serves your visitor’s needs first and foremost.
• Write the content to provide exactly the information your visitor was searching for. Length of each page of content is exactly as many paragraphs as it will take for you to provide quality information!
• Create great content that your visitor will be glad they found. And PLEASE make sure your content makes sense! Read it back to yourself, or better yet someone else, before you upload it onto your site.
• Make your content keyword focused and based on real “behaviorally based research” – in other words DON’T guess and use keywords you think people are typing in as search queries (90% of the time you’ll probably be wrong!). RESEARCH the keywords people are actually typing in as search queries.
• And lastly … make sure your content has a solid, well written “call to action” if appropriate for that particular page and the information it provides.

Happy writing.

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