Options, Not Obligations: Adjusting Your Mindset To Become A “Family First Entrepreneur”

ONO, Options Not Obligations by Mark WarnkeI enjoy finding business books which cut out idealistic pie-in-the-sky promises like “you can easily make millions of dollars on the internet” babble. “ONO, Options Not Obligations”, a paperback book by Mark Warnke, doesn’t have any of the “if you can dream of making millions you will” peppered all over its pages.

This business book spends as much time talking about family life as it does about making money, and supports the concept of “the family comes first”. ONO talks about work ethic, trust, listening, building relationships and “wants vs. needs” and these are things I can easily relate to. ONO is an easy read and qualifies as a practical “makes sense” book.

Warnke writes that Wal-Mart and Sam’s Warehouse Club Founder Sam Walton’s last words were, “I blew it.” Wow! How could one of the richest people in the world think this? Evidently ol’ Sam wasn’t referring to his massive wealth and business successes, but rather he was lamenting on how he missed so much time with his family. How many of us might be on this same path?

“ONO, Options Not Obligations” explores changing your mindset to live with an options-oriented outlook rather than just an overwhelming obligation to become a rich entrepreneur and provider. Living as a “family first entrepreneur” requires a commitment to overarching change while working past the fear of not having enough money to live the kind of life you want. Warnke, a recovering alcoholic who has dyslexia, shares everything about himself to show how it’s possible to live an ONO life.

This book isn’t just for married couples and/or people with children. Anyone, single, married, young or mature will benefit from reading ONO. If you have dreams of traveling, working fewer hours, or perhaps just having more time to spend on a hobby, you can apply what you’ll glean from reading ONO. Mr. Warnke inspires, enlightens, and certainly reminds us that it is possible to go out and make money without losing ourselves in the process.