A Simple SEO Tip To Help Keep Visitors On Your Website

Provide Your Visitors With the Information They Were Hoping to Find

In a previous post about how to write compelling copy I talk about keeping it foremost in your mind that whatever you are writing needs to provide the information the visitor was hoping to find.

In other words, they typed in a search term; your SERP listing caught their eye; and click … they were carried onto the page showing up on the SERP. Now, that content should be of great interest to your new visitor. The content should provide the information they were hoping to find about your services or products.

Side note: Because I know your content is always keyword focused (you have been following what I teach, right?), and because you always do a great job optimizing your Title tag and Description meta tag, that is why the visitor found you via their search efforts.

Today I just want to drum home the thought that we all should strive to write quality, informative content that sticks to the keyword phrase we have targeted to that specific page.

The Only Thing Separating Your SERP Listing From Your Competitors’ is …

… a compelling Title tag and Description meta tag! The SERP listing is your first stab at attempting to attract the attention of your ideal buying audience! If you’ve taken your time to write an interesting and to-the-point listing you’ve got a very good chance you’ll get the click.

Once you’ve gotten that visitor’s trust (meaning you got the click), then you’ve got to make darn sure the content on the page that visitor lands on is FOCUSED to the information the SERP listing provided them.

That visitor should immediately recognize upon landing on your page that “Yup! This is exactly the information I was looking for!” If this is the case, then it’s a win-win for everyone.

Remember … in almost all instances, treat each and every page on your website as a landing page. Make sure your well written SERP listing is in total agreement with the information the visitor will find on that page.

If you do this with every new page you write, you will be miles ahead from almost all of your online competition.