Content Freshness – Great Value For SEO Purposes

Keep It Relevant – Post On a Consistent Basis – Boost Your Rankings

Sometimes SEO is almost too simple for many people to really want to believe.  Such as the ranking value of adding a new article to your website, or adding a new post to your blog on a regular and consistent basis.  Really!

Now, I must stress that it is also very important to be writing quality content that also pertains to the theme of  your site  – not just half-heartedly writing an article, into which you’ve dumped keywords you’re hoping to rank highly for.  No … that’s not the way to do it.  The search engine spiders are smart!  They can tell well written, good quality content that pertains to the overall theme of a site from “junk”.

This keyword focused, site theme oriented content is commonly referred to as “relevant content”.  This “relevancy” is what Google and the other search engines are looking for AND providing ranking positions for.  If your content is totally on target for what your site is all about … and it’s good, keyword focused content that your visitors will find of value … then I’ll wager in the long run you’ll be doing quite well with your site’s overall rankings.  Which means your hoped for client base will certainly be able to find you online.

If you really want your website to gain a strong, long lasting foothold in the SERPs, then take that list of keyword phrases you or your SEO consultant has carefully researched, and put them to good use in great articles that you post to your site on a regular basis.

Whether you post daily, twice a week, once a week or even bi-weekly, you really will gain many more benefits for content “freshness” than you might expect. The search engine robots love it – your site will get crawled more often, and of course your readers will have a greater opportunity to find the information they’re looking for.

Over time, by consistently adding great content which utilizes your chosen keywords effectively, you very likely will become known as an authority site, and you’ll have greater opportunity to monetize your site, too.

It’s a win-win all the way around.