Thinking Of Hiring A Service To Get Top SEO Rankings?

Let Me Warn You Against Worthless SEO Ranking Services Like This One

OK … this is a blog devoted to everything SEO, website building and internet marketing information, and how-tos. If you’re not yet aware, I do gear a lot of the information to people who are basically new to having a website, and who hope their site will start making money for them. I try my best to educate and empower my readers with quality, honest information.

I also have a real desire to protect everyone from the c**p and baloney that many unethical people and companies are promoting. These bums know darn well that a lot of people, especially those just starting out, can be very very gullible. There is so much to figure out and learn once you have registered your domain name and are ready to start getting your new website up and running. And the snakes are right there, hoping to bite another unsuspecting person who hasn’t yet figured everything out!

It definitely can be overwhelming, as far as all the different things you must learn to become successful online. It was for me in the beginning. And sometimes I am still overwhelmed with the next learning curve that I must tackle … as I think most all of us are, if we are honest amongst ourselves.

It’s a sad fact that the new website owner can be very vulnerable to getting ripped off. It can be for things such as what they may pay for website design services; or what they may pay for SEO consultations or actual optimization of their website; or purchasing software that they really don’t need (and many times will never be able to master how to use). Unfortunately this list can go on and on.

It is not unusual for new clients of mine to tell me incredible stories of the wasted money they shelled out for horrible website design; the wasted money spent for SEO work that was performed by people lacking the proper education and knowledge of the craft; and the wasted money willingly handed over for all sorts of other “deals” that a newbie gets sucked into because … because they are not knowledgeable enough to know what is “good” from “bad”.

As examples, the newcomer normally hasn’t a clue about what software would be highly suggested and/or necessary to assist them in doing a better job at running their online business vs. what is absolutely not necessary in the beginning states, or what software is effective in achieving the intended purpose vs. not effective, etc., and of course what are correct and necessary SEO techniques versus worthless ones, or even worse, ones that are pure SEO black-hat methods.

Let Me Educate You About One of the Many Worthless SEO Ranking Services

In an effort to continue to bring to light what I perceive as plain and simple SCAMS, but what I know to a new and very enthusiastic website owner can sound like a very affordable and pretty great service, I want you to read the following abbreviated example of a real “SEO services” website’s sales pitch that very clearly explains a WORTHLESS service.

But how would a newcomer (maybe you?) really know it’s worthless? You probably wouldn’t, because your SEO learning curve normally isn’t to the point where you can spot the red flags sticking up all over the place on this rip-off “SEO service for guaranteed top rankings”.

What do I preach about any SEO service stating they will GUARANTEE top rankings?? Hmmmm? Yes! Run, run, run the other way with your money!!

OK … let’s read the first part:

After reviewing your site’s coding, we submit your website to over 300 search engines and will continue to submit it every month. You can purchase our six or twelve month plan.

Red flag #1! There is absolutely NO use nor benefit to submit to 300 search engines! Nor to continue to do so on a monthly basis! Basically, if Google, Yahoo! and Bing (formerly MSN) begin to index your new website, well you’re good to go with all the other small, smaller and obscure search engines! Don’t get suckered into the value of being submitted to “300 search engines”.

News flash! For FREE you can help get your site indexed (visited by the spiders) in Google, Yahoo! and Bing quite quickly by submitting an XML site map. Read how to utilize an XML file to help your new website get spidered faster. And remember … you can do this for FREE!

We basically submit all the “text” on your website and your keywords come from there.

Red flag #2! OK! Everybody STOP HERE for a moment! I have no clue as to how, as a professional SEO consultant, I could “submit all the text on your website” to get a client’s new website ranked.

NOTE: I can tell you that if you have structured everything about your site correctly; if it is cleanly coded; if you’ve provided good quality, keyword-focused content; if you’ve got an HTML site map page on your site; and basic SEO touches have been done … well then yes, in the loosest sense of the meaning, your text will “be submitted” to the search engines. But “submission” happens by way of the search engine spiders crawling your site and registering all the data that then triggers your ranking position(s). It does NOT happen because someone manually submits all your content to some special place at the search engines offices!!

And the gibberish that further states “and your keywords come from there” is more smoke and mirror tactics. If you’ve done a good job of creating quality, informative, and keyword focused content, then yes … your keywords would “come from there”.

I can tell you that part of the very necessary optimization I must perform for every client’s website I work on, that the Title tag, and Description meta tag must be properly optimized using the appropriate keywords I’ve uncovered during my research. But to just “submit text” and my clients sites will get ranked … WOW! This is a new flim-flam on me. (Or maybe I need to take SEO lessons from these folks … nope!)

Let’s continue:

Although it greatly depends on your site, most clients can expect to see anywhere from 5-15 keywords showing up within the first one – three pages of Yahoo! and Google within 30 business days.

Pleeeeeease … more bull-pucky! Notice how they’ve covered their behinds with the wording in this statement in case you don’t get the rankings they’re trying to promise you?

You can also suggest keywords to be submitted. You will be asked for keywords you want to include after your order is completed.

This is more worthless gibberish. No one can “submit keywords”. Site submissions don’t work like that!

You will continue to have Google and Yahoo! rankings for as long as you are a client.

Red flag #3! This is a BIG red flag, folks! So, as long as you keep paying for their “service”, you will be able to rest easy that your website will have rankings?? EGAD! These people sure have a song-and-dance going!

Listen … your site will “have Google and Yahoo! rankings” without the need to pay anyone to do that for you! Given a few exceptions, all websites are ranked – even a position of #12,378 for a keyword is technically a “ranking”. But they are making claims with cloaked words. Are they saying you will continually hold consistent top-ten rankings, or merely that you are able to find your site’s pages showing up buried on page 100 of the search engines? **Remember … ANY position in the search engine results is technically referred to as a “ranking”.

Come on! Normally, most new websites all have some kind of search engine ranking if they are coded properly so they can be crawled by the spiders. But whether the ranking position is #1 or #1,235 or #12,378 … well I’ve just stressed above that it is still technically a “ranking”, isn’t it? Uh-huh …

I am so sickened by companies like this who offer worthless SEO ranking services and truly take advantage of people with new websites who aren’t yet knowledgeable of what can and can’t be achieved via ethical SEO techniques. I hope this little rant of mine has truly educated you and possibly has helped you keep more money in your pocket.

Please don’t hesitate to take advantage of my complimentary, no strings attached free SEO phone consultation. I’ll be happy to answer any questions you may have and will try to steer you in the right direction for whatever services or help you may need.